How much of a threat is AI to digital marketing agencies?*

Artificial intelligence (AI) could potentially pose a significant threat to digital marketing agencies, as it has the ability to automate many tasks that are currently done by mere mortals.

Some of the ways that AI could impact digital marketing agencies include:

  1. Automation of content creation: AI-powered tools like ChatGPT can generate written content quickly and with a high degree of coherence, which could make it harder for agencies to justify charging clients for writing services.
  2. Increased competition: As the cost of using AI-powered tools decreases, more companies may start to use them, which could lead to increased competition for digital marketing agencies.
  3. Decrease in job opportunities: AI may automate certain tasks that are currently done by human workers, which could lead to a decrease in job opportunities in the digital marketing industry.
  4. Improved targeting and personalization: AI-powered tools can analyze large amounts of data quickly, which can help companies to target their advertising more effectively and personalize their marketing messages.
  5. Improved ROI: With the help of AI, companies can make data-driven decisions, optimise their campaigns and get a better return on investment.

However…

It’s worth noting that these potential challenges should be seen as opportunities for digital marketing agencies to adapt and create new services by using new technology.

Some of the most significant opportunities include:

  1. Improved targeting and personalization: AI-powered tools can analyse large amounts of data quickly, which can help companies to target their advertising more effectively and personalise their marketing messages. This can lead to higher conversion rates and better customer engagement.
  2. Automation of repetitive tasks: AI can automate repetitive tasks such as data entry, campaign optimisation, and lead scoring, which can help agencies increase efficiency and reduce labour costs.
  3. Improved ROI: With the help of AI, companies can make data-driven decisions, optimise their campaigns and get a better return on investment.
  4. Predictive modelling: AI can help predict consumer behaviour, allowing companies to anticipate trends and create more effective marketing strategies.
  5. Chatbot and voice assistants: AI-powered chatbots and voice assistants can be used to provide 24/7 customer service and automate the sales process, improving customer experience.
  6. Content Generation: AI-powered tools can help to generate unique and high-quality content in a fraction of the time, which can be used for social media posts, email campaigns, blog posts and more.

With the right skills and approach, agencies can leverage AI to improve their services, increase efficiency, and offer new value to their clients.

*Disclaimer: The above article was entirely written by AI

Here at Terra Ferma Media, we’re not overly concerned about being replaced just yet. As you can see from the content above, this blog post comes across as devoid of personality and fairly mundane, even repetitive. Plus, currently, the most popular AI chatbot service has only gathered data up until the end of 2021. So – asking it to write an article about Rishi Sunak’s role as Prime Minister will draw a huge blank.

Furthermore, apps are being developed (as always) to counterbalance the onslaught of AI chatbots by easily identifying when content has been created by artificial intelligence. There’s even talk that Google Search may soon count identified chatbot content as spam, thus negatively impacting offending website rankings.

So tread carefully when deciding whether to use AI to instantly create your next copy project. There’s still some fight in us humans yet.

Oh, and what’s more, the real world is fighting back: AI image creator faces legal challenges from Getty

by David Fernando

Five reasons why WordPress is the best for blogging and websites

Here at Terra Ferma we’re pretty evangelical about WordPress. As a free blogging     platform and the backbone for premium websites, Wordpress has loads of advantages for different users: businesses and bloggers alike can benefit from its dynamic themes, SEO friendliness, fantastic functionality, incredible usability...the list goes on. In fact, 15% of the top 1,000,000 websites in the world use WordPress (including The New York Times and Time Magazine Blog). This can all seem a bit intimidating for the humble blogger, yet this evolving and expanding platform should still be the top choice for your blog.

Almost five years ago I decided that I’d like to channel a passion for cooking and eating into a blog. I’d admit it; I had no idea what I was doing. Since then I’ve learned a few things about how easy it can be to create, nurture and expand a Wordpress blog.

So here are five reasons why WordPress is the only word in blogging:

  1. You don’t have to be a computer whiz to use Wordpress

Creating a WordPress site; choosing a theme; and uploading your first post is simplicity itself. As long as you know how to open a web browser, you can create your very own blog. Of course, if you would like help developing your site, you can get all the support you need from WordPress savvy website development experts like us!

 

  1. Perfect for the technologically savvy

WordPress blogs can be as simple or as sophisticated as you want. With lots of additional functions, it offers the opportunity for users to gradually develop their blog. Whereas other blogging platforms leave you high and dry when you want to change things up a bit, Wordpress always offers easy ways to improve your site.

 

  1.  It offers amazing themes

WordPress offers a fantastic choice of free designs as well as a huge catalogue of Premium themes. Whether you want a personal gardening blog, or one to showcase your business, there’ll be a theme to accommodate it!

 

  1. It’s incredibly popular

Wordpress really dominates the blogging world and has been around for over a decade. This means that users instinctively know their way around Wordpress sites, making it really easy for site visitors to navigate. You might have fantastic content, but if your reader can’t make head to toe of your blog’s layout, they’re not going to stick around.

 

  1. Content is easy to manage

In the digital world, content is king. It doesn’t matter how flashy your site is, if you can’t easily manage and clearly display your fantastic content, you won’t be able to draw the readers in. WordPress also have a great app – perfect for uploading posts and photos on the move!

 

Perhaps the best thing about WordPress is its potential. If you’d like to find out how to get the most out of your blog then please get in touch.

 

 

by David Fernando